Or two plane crashes, one Thursday and another Friday. But that's beside the point:

Cloud computing, the thing that tripped Amazon up last week, and using the cloud for providing access to online servers, is where hosting is going. It might not be 100% there yet. But it is where it's going. Part of this is managing expectations. The airline analogy from NYT is a good one. Extend it:

Sometimes flights don't happen. They're cancelled. Handle it gracefully, professionally, and the customers with a rudimentary understanding (they don't need to be "techies") for how hosting works will in all likelihood understand. They'll give Amazon and Amazon's customers, like Foursquare and Netflix, the understanding they deserve.

The folks who don't understand and who react first by calling Amazon-Foursquare-Netflix "idiots," well, those are the ones who are going to call to yell and swear at you that their email doesn't work, when they've not entered their correct email password. Like most people working hard to provide what we believe are good services, like Amazon, like Foursquare, and like Netflix, we love all our customer. But are these the customers you really want?

Here's the article tracking the original outage Thursday:

http://nyti.ms/dQErAO 

Here's the Saturday NYT article:

http://nyti.ms/fQBvEW